Natalia Ciolko – Resume
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Natalia Ciolko – Resume

Writer, editor, and content strategist based in Austin with more than 10 years of professional experience in media and nonprofits.

Work experience

Director of Communications

Human Rights Foundation (HRF) New York, NY via Remote – October 2019 to March 2021

  • Led digital strategy for advocacy campaigns on behalf of human rights defenders in authoritarian countries.
  • Edited 3-5 articles for the web each week, as well as occasional reports and other long-form publications.
  • Pitched stories and working with reporters and editors to secure coverage in top-tier media outlets, including the Associated Press, Reuters, CNN, The Washington Post, and Politico.
  • Directed a team focused on content development, social advertising, search engine optimization, web development, and earned media.
  • Increased audience engagement across social media channels by 87% and tripled the organization’s list of email subscribers year over year.

Associate Director of Communications

AARP Texas Austin, TX – February 2018 to July 2019

  • Implemented new digital marketing strategies to increase awareness of the national organization’s local and state policy goals.
  • Developed all Austin-area advocacy campaigns, aimed at increasing livability for the city’s growing senior population.
  • Produced an investigative report on Texas’ assisted living facilities in the aftermath of Hurricane Harvey, leading to a rules change at Texas Health and Human Services to require greater emergency preparedness.
  • Wrote all op-eds, press releases, and marketing materials.

Sponsorship Executive

The Texas Tribune Austin, TX – December 2016 to January 2018

Advertising Manager

The Texas Tribune Austin, TX – December 2014 to December 2016

Event Coordinator

The Texas Tribune Austin, TX – July 2012 to December 2014

  • Served in successive positions of increasing responsibility on the revenue and events side of the nonprofit media organization.
  • Managed the execution of all revenue-generating products, including newsletters, site ads, podcasts, sponsored content, and live events.
  • Consulted corporate clients on campaign design, messaging, timing, and performance.
  • Produced 100+ politics and policy events, including the Texas Tribune Festival, with more than 3,000 attendees annually.

Publications Manager

Sundance Film Festival Park City, UT – October 2011 to February 2012

  • Hired and trained a team of three assistant editors to produce a printed 60-page film guide and 240-page film catalog in a period of three months.
  • Created a series of new workflows to improve communication between departments while delivering all publications ahead of schedule.

Editor

San Antonio Current San Antonio, TX – June 2010 to October 2011

  • Selecting pitches and managing the alt-weekly's editorial calendar of art, culture, and food features.
  • Writing headlines, display copy, and features for print and the web.

Editor

The Daily Texan Austin, TX – January 2006 to June 2008

  • Editing the weekend section of the country's largest student-run newspaper.
  • Directing theme and content for the weekly print and digital editions.
  • Assigning stories to writers and editing all copy.

Skills

  • Writing
  • Editing
  • Advocacy Communications
  • Content Strategy
  • Campaign Management
  • Social Media
  • Search Engine Optimization
  • Content Management
  • Web Development
  • Digital Marketing
  • Adobe Creative Suite
  • Wordpress
  • Google Analytics
  • Parse.ly

Languages

English

Native speaker

Spanish

Beginner/intermediate speaker

Volunteer Work

Mentor

Big Brothers and Big Sisters of Central Texas, 2013 to Present

Press Associate

Oslo Freedom Forum, 2019

Awards

Best Cause-Related Campaign

2020

Webby Awards

Roy W. Howard College Journalism Award

2009

Scripps Foundation

Education

Bachelor's Degree in Journalism

2009

The University of Texas at Austin